I've been shouting it for years, and I will
probably keep shouting for many years to come. If you want to get some
quality, free visitors to your website-You Need To Write An Ezine
Article!
You can go ahead and admit that secretly you been
toying with the idea anyway. You've fantasized about one day checking
your email and seeing your name in the table of contents of your
favorite ezine. You've imagine what it's like to know that hundreds,
maybe even thousands, of people are reading YOUR words. And then
there's the glorious payoff: Some of these people will visit your
website. People who through reading your article have already
established a relationship with you and are therefore more likely to
pay real attention to what your website has to offer. Ahh, what a
lovely dream...
But I'm telling you today to STOP DREAMING. Open
your eyes, open up a new Word document and get started writing!
Of course, you need something to write about. I
suggest one of two choices:
(1) Write about whatever subject your website
covers. If your website is about Internet marketing, write about some
of the ways your website suggests marketing online. If your website
sells chocolate brownies, write about chocolate brownie recipes. If
your website is a Drew Barrymoore fan site, please send me the URL
immediately. Just kidding! Actually you could write and article about
Drew's latest movie or her fight with alcoholism. The point is, if you
have website-you have a topic.
(2) Write about something you know. We all have
areas where we excel, as well as subjects that interest us. For
instance, I know a lot about ezine articles so I write about them. One
of the benefits of writing about something you know is what I like to
call the 'Expert Factor'. If you write enough articles about a certain
subject you will eventually get known as an expert in that field
online. People will then trust what you say and will be even more
inclined check out any websites or offers you endorse. In a
nutshell-you gain credibility. And online that's a GOOOOD thing!
I'll just go ahead and blurt this one out because
I know it's on your mind: Don't worry about being an expert writer.
Don't shy away from writing ezine articles because you think you might
misplace a few commas, semicolons or dashes. This is the Internet, not
the Oxford Journal of Medicine. You're not trying to win a Pulitzer
Prize. Just write your article the best you can, re-read it several
times, run spellcheck, and then go from there. I also recommend waiting
at least half a day and then coming back and re-reading your article.
This allows your brain to basically re-boot and you may find some
errors you overlooked before. But don't stress; You should see some of
the typos I have made.
I'm not going to bombard you with everything there
is to know about ezine article writing today. This article was designed
to just wet your whistle a little bit. To get you in the mood so to
speak. To get you wanting to write and to give you ideas on what to
write about. I assure you there will be other article in the future
that touch on all the other aspects of ezine article writing. For now,
though, I'll leave you to your writing; Me, I've suddenly got a taste
for some chocolate brownies...
This article was posted on December 13,
2004