Isn't it funny how you've started to read an
article about why me, and a certain select few authors write articles
almost daily?
CONTENT, CONTENT, CONTENT!
#1 reason why people fail online is because they
fail to deliver fresh content. Let's forget search engines for a
second, instead let's concentrate on the end user who visits your web
site.
Let's say "Jim" has been to your site once before
and all of a sudden he sees your web site for something else and
decides to visit. But what, oh no, it's the very same thing he saw 1
month ago. What happens to Jim? Just another statistic from your web
site that will never get repeated.
On another note, let's say Jim happened to see
your link in search engines again, except this time, you've revised
your web site template. Jim is now intrigued and excited to see what is
new, but oh oh, you have the same bloody content as the last time. Jim
is yet again another statistic.
NOW - Let's say, not only have your revised your
images, template, graphics, you've also been committed to adding 1
article on your site every single day. Jim is happier than the pope
himself since you've played right into Jim's hand.
We all search online, for some of us, it's sheer
boredom, for others, it's doing what your not supposed to be doing at
work and so on. The whole point is, if nothing changes on your site,
how do you expect to stimulate people to come back. Getting people to
your site is the easy part, getting someone to come back is very tough.
So back to the title: "Why you see the SAME
AUTHORS all the time!" It's not only a matter of adding an article
everyday to bring people back but at the same time, search engines act
almost like us. They see new content (they=search engines), they also
get excited and browse around to see what you've added, not to mention
that they also index all your pages for search engine listings.
Let's go a little further and bring attention to
this newly found content. Many people out there are hiding their new
content within folders and sub-directories and so on. What I suggest is
having a small little box on your front page that just details some
daily new content. Try keeping the content you add within this box up
there on your site for about a week or so, just so that new visitors
have a chance to view it and search engines have a chance to index it.
So in the end, a site that doesn't grow daily will
have accomplished nothing online. A web site that caters to the needs
of the many, will have more success than it can handle.
What you put into the world, will ultimately come
back to you in the same amount.
Cheers!
Read more of Martins articles online here: http://www.smartads.info/newsletter
This article was posted on November 30,
2005
