I’m a publisher for numerous sites. I HATE many of
your articles. Here’s my rant and what you can do to change my mind.
Don’t Send Me Your Articles
First of all, don’t send me articles. I only take
them from directories. The purpose of this article is to give you a
better idea of what I’m looking for in articles. It is not to create an
assault on my email account.
You’re Killing Me
Okay, "hate" is strong word and I probably
shouldn’t use it. It is, however, the word that comes to mind when I
blow an hour in an article directory trying to find usable articles!
As an Internet marketing firm, we beef up client
sites by adding article content. This means I handle the article
sections of more sites than I wish to admit. Because of this, I spend
most of my time hunting for good articles. By "good articles," I am
talking about articles that are formatted and arranged in a manner that
makes them ready for publishing. I am NOT talking about what you write,
just how you organize and format it.
Building article pages on sites is a tedious
process. If dealing with your article is going to require me to make a
lot of modifications, I will not publish it. More so, I will NEVER look
at your articles again. Despite your captivating headline, I will
simply bypass it as soon as I see your name. Whether you realize it or
not, you have a reputation with webmasters, publishers and editors.
But I Need You
I hunt through article directories because I need
your content. New content equals happy visitors for the sites I work
on. With the exception of a few of you, however, I loath the very
ground you walk on because you make my job miserable. Yes, miserable.
The problem I have with your articles is you create them in a style and
format that makes my teeth grind. Again, I am not talking about WHAT
you write about, just HOW you put it together.
When I look for articles every two days, I am
trying to find something I can slap onto the sites as quickly as
possible. This means your article should be formatted to make meta
tagging and hyperlinking as easy as humanly possible. Keep in mind that
I am publishing hundreds of articles a day, not one or two. Time is at
a premium. If you make the job easy for me, I will snap up articles as
fast as you can post them.
Why Should You Care
You should care about my gripe because many of my
peers feel the same way. When we get together, bitching about your
articles is a popular subject. That hurts you from both a readership
and link building perspective. You want to get publicity from your
articles and we want to give it to you. Comply with our demands and we
will paste you all over the net. Don’t and you can watch the proverbial
tumbleweed continue to roll by your site.
Now, you’re probably thinking none of this applies
to you. In truth, I suspect it applies to 90 percent of the authors
publishing in directories. Yes, this is even true for the authors
publishing hundreds of articles.
I am going to publish a series of articles on this
subject all at once. These articles will cover in detail what I want to
see in each section of your article. I pray that you will read them and
ease the misery of all of us lowly publishers.
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About The Author
Halstatt Pires is with the Internet
marketing firm - http://www.marketingtitan.com - a San
Diego Internet marketing and advertising company.
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This article was posted on November 21,
2005